OneCity partnered with Downtown Sacramento Partnership to launch a holiday gift box program during the height of COVID-19. With foot traffic down and small businesses struggling, the campaign curated high-quality local products into beautifully packaged gift boxes for individuals and corporate clients. The initiative boosted exposure for neighborhood brands and introduced a new model for seasonal economic development.

Client Value & Impact

• Managed project coordination across vendors, designers, and DSP stakeholders

• Built a local-first product strategy aligned with community development goals

• Oversaw packaging, logistics, and fulfillment for a scalable, high-quality gifting experience

• Developed digital assets and messaging to support both B2C and B2B engagement

• Created a corporate gifting option that generated bulk sales and visibility for local businesses

• Helped Downtown Sacramento Partnership deliver economic impact during a crisis without needing to build new internal infrastructure

• Introduced an innovative model for holiday campaigns that blended commerce, storytelling, and community support