Produced by SACTV™, a OneCity-owned brand, this localized campaign spotlighted the MyStylist @ Macy’s service by following a SACTV™ host through a personalized in-store styling experience. The video captured the ease, attention, and elevated feel of the service—offering a real-life look at how Macy’s helps customers feel confident through curated wardrobe support.

Client Value & Impact

• Highlighted the MyStylist @ Macy’s service through authentic, customer-centered storytelling

• Filmed the full experience—from stylist consult to outfit selection and try-on

• Created short-form content for social rollout, optimized for Instagram and retail engagement

• Positioned Macy’s as not just a retailer, but a personalized style destination

• Delivered engaging, branded content that made professional styling feel accessible