Produced by SACTV™, a OneCity-owned brand, this multi-layered campaign positioned Daddio as a lifestyle brand rooted in fatherhood and pride. The project included branded social media ads, landing page videos to guide buyers through the sales flow, and a full documentary capturing the brand’s growth before and after its national TV debut.

Client Value & Impact

• Produced a branded video ad series designed for modern dads and emotional resonance

• Created sales-focused landing page videos to support e-commerce conversions

• Managed content flow from ad to sale, integrating media into a cohesive funnel

• Filmed and edited a documentary capturing the brand’s journey and national exposure

• Delivered a high-impact blend of storytelling, lead generation, and brand credibility