Background & Context
With over 2300 retail-focused businesses in the City of Sacramento representing approximately 23,000 jobs, a healthy retail industry is a key component of the city’s quality of life, economic stabilization, and growth in our tradable sectors.
COVID-19 has forced many retailers to immediately create an online option for consumers to continue to purchase products so that the business can survive and continue to stay relevant in the new economy. While some have been able to make this transition, many of the smaller businesses continue to struggle.
One City has developed resources that assists businesses in stabilization, restarting, and recovery through e-commerce training, technical support, bulk advertising and access to a broader customer base on our online-sales platform.
Our platform One City Market provides our cities small businesses with a mechanism to start or expand their online presence.
One City Market helps the businesses reach customers they would not have access to through a comprehensive digital platform with back-end analytics that enables small business owners to grow their revenue while learning how to utilize data to make stronger business decisions.
In addition, it focuses on selling curated boxes of products from selected businesses to add increased sales for the businesses. This, in turn, increases revenue for the businesses themselves and for our city.