High-Tech and Holistic Campaign

Project Manager: SACTV

Produced by SACTV™, a OneCity-owned brand, this campaign spotlighted Upgrade Labs’ innovative fitness technology through a strategic influencer partnership. Featuring @rosaacosta, the content blended high-performance routines with wellness culture to engage a Los Angeles–based audience and position Upgrade Labs as the go-to for tech-forward health solutions.

Client Value & Impact

  • Collaborated with Rosa Acosta (@rosaacosta) to increase credibility and targeted reach

  • Showcased advanced fitness equipment and recovery technology through dynamic visuals

  • Created branded social content designed to educate, inspire, and convert viewers

  • Aligned Upgrade Labs with the fitness-forward, influencer-driven LA wellness market

  • Delivered short-form content optimized for Instagram, YouTube, and partner channels

These are moments of clarity, not planning or implementation sessions.

They create space to see resistance early and decide what comes next for your company or projects.