Produced by SACTV™, a OneCity-owned brand, this campaign highlighted the Sacramento Zoo’s “May the 4th Be With You” Star Wars–themed event, designed to show that the zoo offers fun for adults too. Featuring interviews with guests, exhibit walkthroughs, and Star Wars flair, the video also promoted the zoo’s full calendar of events for families and grown-up visitors alike.

Client Value & Impact

• Captured a themed, multi-generational event celebrating pop culture and wildlife

• Conducted on-site interviews with guests and Sacramento Zoo’s communications manager

• Showcased both animal exhibits and seasonal programming in a fresh, playful format

• Produced content to expand the zoo’s audience appeal beyond families with children