Produced by SACTV™, a OneCity-owned brand, this campaign supported Sacramento’s iconic Concerts in the Park series as a media partner. SACTV™ captured live performances, interviewed artists, and highlighted the behind-the-scenes efforts of event organizers—bringing visibility to one of the city’s most beloved cultural gatherings in Cesar Chavez Park.

Client Value & Impact

• Produced branded video content showcasing live music, crowd energy, and artist features

• Conducted interviews with performers and event coordinators to highlight community impact

• Delivered content for event promotion, sponsorship visibility, and cultural storytelling

• Helped drive attendance and engagement through dynamic social media coverage

• Reinforced Concerts in the Park as a vital hub for Sacramento’s creative and music scene