Produced by SACTV™, a OneCity-owned brand, this summer ad series spotlighted Ella Bing’s signature wooden bowtie through stylish, laid-back visuals. Set poolside with a cocktail-party vibe, the campaign paired fashion with leisure to elevate the product as a bold yet refined accessory for warm-weather occasions.

Client Value & Impact

• Conceptualized and produced a seasonal campaign aligning product with summer lifestyle moments

• Captured high-quality visuals to emphasize the craftsmanship and uniqueness of the wooden bowtie

• Created short-form content ideal for social media, digital ads, and e-commerce promotions

• Helped position Ella Bing as a lifestyle-forward brand rooted in distinctive design

• Delivered a polished brand narrative that blended fashion, fun, and functionality