Produced by SACTV™, a OneCity-owned brand, this video captured a dynamic collaboration between Macy’s and Playmakers Elite, blending community engagement, youth development, and fashion. The content followed the founder through vendor fairs, client events, and a career day fashion show—showcasing how style and confidence can be tools for empowerment.

Client Value & Impact

• Filmed on-the-ground at community events, vendor fairs, and career-focused activations

• Captured real-time engagement between youth, mentors, and brand partners

• Produced branded video content to highlight Macy’s support of youth empowerment

• Showcased Playmakers Elite’s unique approach to career development through confidence and presentation

• Delivered assets for use in partnership promotion, fundraising, and future programming outreach